How Westwing Scales Influencer Marketing to 8+ Markets

How Westwing Scales International Influencer Marketing Across 8+ Markets with Storyclash

Creator Discovery

AI-driven creator discovery across markets

Campaign Analysis

Comprehensive campaign reporting

Competitor Research

Competitive benchmarking for market research

Working with 20,000 pieces of content across multiple countries would be impossible without a tool like Storyclash. It gives us the ability to track everything automatically, analyze what's working, and make data-driven decisions that improve our results over time.

Alice Peper

Head of Influencer Marketing Global

One of the most valuable features is having all content from our influencers gathered in one place. When we're working with Stories that disappear after 24 hours, it's crucial to have them automatically saved so we can analyze what's working.

Alice Peper

Head of Influencer Marketing Global

Brand Overview

About Westwing

Westwing is Europe's leading premium Home & Living e-commerce destination operating in 15 markets globally using an advanced influencer marketing platform to manage their creator ecosystem. They've built one of the largest Home & Living communities with 13 million followers and generated 23,000 creator mentions in 2024 through their sophisticated multi-market influencer strategy.

Achievements

What Westwing achieved with the Storyclash platform

+60%

long-term partnerships

Double-digit ROAS

across established markets

reach with 70% organic content for the first event in Portugal

Challenge #1

Operational Scale & Efficiency

With 20,000+ content pieces created annually across 8 markets and 2,500+ creator collaborations, Westwing's 17-person team faced overwhelming operational burden without proper influencer tracking software. Manual tracking threatened to bog down the entire team in administrative tasks rather than strategic work. They needed a tool that could handle this scale.

Challenge #2

Performance Measurement & Attribution

The team needed to track sales from various code systems while maintaining their "brandformance" approach—balancing brand quality with performance. Measuring influencer ROI and content attribution across multiple touchpoints became critical for success.

Challenge #3

Strategic Growth & Market Expansion

Launching in zero-awareness markets like Portugal required market-specific creator strategies while maintaining brand consistency. This meant building partnerships to improve creator retention and creating scalable frameworks that adapt to local preferences without losing Westwing's brand essence.

The Solution

Solution with Storyclash

Westwing reimagined their approach by distinguishing Creator Marketing from Influencer Marketing, with Storyclash's influencer marketing platform as the technological foundation. Sales Creators get permanent 10% codes measured on influencer ROI, while Content Creators are evaluated on quality alone. Performance Influencers use temporary 15% codes with precise content attribution, while Branding Influencers focus on reaching new audiences. Storyclash made this segmented brandformance approach manageable at scale, with AI-powered creator discovery supporting their multi-market influencer strategy.

We can use Storyclash to search for content on specific keywords to precisely reach our niche. We can even upload images of content that performed well in existing markets and find similar creators in new territories." Alice Peper, Head of Influencer Marketing Global

Alice Peper,

Head of Influencer Marketing
Global